Which of the following observations regarding the value of social capital is true?
A) A huge network of relationships with people who have few resources is of greater value than a smaller network of people with substantial resources.
B) People should ideally ignore entity assets and try to connect to more people with stronger relationships.
C) Social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions.
D) The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related.
C
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Which kind of marketing involves sending a pamphlet or flyer containing an offer to a person at a particular address?
A) direct-response advertising B) dynamic imaging C) catalog D) direct mail E) Internet marketing
Which of the following is a component of the Internet mindset?
A) personal communication B) customer service during the customer's time frame C) interactive customer contact D) All of the above