Uses and gratification assumes that consumers of mass media are active agents who deliberately choose what pleases them

During which stage of perception does selective perception occur?

A) organization B) interpretation-evaluation C) memory D) stimulation

Which of the following statements underscores the Cognitive Dissonance Theory assumption that human beings desire consistency in their beliefs, attitudes, and behaviors?

A. Dissonance is a drive state possessing arousal properties. B. Cognitions must be psychologically inconsistent with one another to arouse cognitive dissonance. C. People do not enjoy inconsistencies in their thoughts and beliefs. D. All of the answers are correct.