Big data is commonly used to analyze and predict consumer preferences

This approach to management owes much to other major schools of thought. For example, many of the ideas of the Gilbreths (scientific management) and Barnard and Follett (administrative management) influenced its development from 1930 to 1955. In fact, it emerged from a research project that began as a scientific management study. Which classical approach to management has been described here?

A. administrative management B. systematic management C. scientific management D. human relations E. bureaucracy

A business with a competitive price and a large value advantage is most likely to ________

A) lower its price to create a comparable value on the basis of positioning B) choose not to compete in this segment of the market C) improve performance on the basis of customer price-performance preferences to create customer value D) charge more for its product and still offer a good value E) lower its price, as its price is high relative to the value it offers