A business with a competitive price and a large value advantage is most likely to ________
A) lower its price to create a comparable value on the basis of positioning
B) choose not to compete in this segment of the market
C) improve performance on the basis of customer price-performance preferences to create customer value
D) charge more for its product and still offer a good value
E) lower its price, as its price is high relative to the value it offers
D
Business
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