Porter's five-forces model identifies forces that determine the basic structure of an industry

In order to discover potential communication issues before a campaign is begun, advertiser will engage in ___________

a. Pre-testing b. Secondary research c. Trial balloons d. Recall tests e. Product sampling

An open market sale of securities by the Fed will

A) decrease liabilities of the Fed and not affect assets of the banking system. B) decrease assets of the nonbank public and decrease assets of the Fed. C) increase liabilities of the banking system and increase assets of the Fed. D) have no effect on assets of the nonbank public but increase liabilities of the Fed. E) decrease assets of the banking system and increase assets of the Fed.