In order to discover potential communication issues before a campaign is begun, advertiser will engage in ___________
a. Pre-testing
b. Secondary research
c. Trial balloons
d. Recall tests
e. Product sampling
Answer: a. Pre-testing
Business
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When using a purchase money trust deed, the trustor:
A: Receives a note for the amount that is borrowed; B: Lends the money; C: Signs the promissory note; D: Signs the trust deed which is used as security for the loan.
Business
'Services cannot be saved or stored for later use' describes the _______ characteristic of services
a. intangibility b. inseparability of production and consumption c. perishability d. heterogeneity
Business