'Services cannot be saved or stored for later use' describes the _______ characteristic of services

Helen has determined that along the share-development path, her business should perform at a 80% level of product awareness, 50% in product preference, 80% in intentions to purchase, 90% in product availability, and 70% in rate of purchase

Helen's actual market share is equal to 9%. What is the approximate share development index (SDI) for Helen's business? A) 20 B) 37 C) 45 D) 50 E) 74

All of the following steps pertain to the marketing control process EXCEPT ________

A) setting goals B) measuring performance C) taking corrective action D) defining the company's mission E) evaluating the causes of gaps between expected and actual performance