Helen has determined that along the share-development path, her business should perform at a 80% level of product awareness, 50% in product preference, 80% in intentions to purchase, 90% in product availability, and 70% in rate of purchase
Helen's actual market share is equal to 9%. What is the approximate share development index (SDI) for Helen's business?
A) 20
B) 37
C) 45
D) 50
E) 74
C
Business
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A) distinguishing between who buys the product and who consumes it. B) determining the channel through which the product or service is purchased. C) assessing the firm's plant capacities. D) determining the unique features of the target market.
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Which of the following is not a liquidity ratio?
A) Current ratio B) Total asset turnover ratio C) Quick ratio D) None of the above
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