Marketing analysis involves all of the following EXCEPT:
A) distinguishing between who buys the product and who consumes it.
B) determining the channel through which the product or service is purchased.
C) assessing the firm's plant capacities.
D) determining the unique features of the target market.
C
You might also like to view...
Sales management is a multi-step interrelated process. Which step is concerned with environmental factors and attempts to organize the overall selling efforts as well as integrate them with other elements of the firm's marketing strategy?
A. The organizing stage of the sales program B. The implementation stage of the sales program C. The evaluation and control of sales force program D. The formulation of the sales program E. All of the above processes are concerned with environmental factors and attempt to organize the overall selling efforts as well as integrate them with other elements of the firm's marketing strategy
The WARN Act of 1988 applies to ________
A) employers with up to 100 employees, not including part-time workers B) regular local, federal, and state government entities that provide public services C) private, public, and quasi-public entities which operate in a commercial context D) employers with employees who work less than 20 hours per week