Which of the following is not an advantage of using sales promotions?
A) provides a tangible incentive to buyers
B) provides accountability to marketing managers
C) enables company to build its database
D) builds long-term brand awareness
E) develops relationship with customers
C
Business
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When having to convey negative information in a routine message, what should the writer do?
A) Stress only the most positive information B) Refer to the negative information in general and nonspecific terms C) Put the negative information in as positive terms as possible D) Avoid explaining the negative information E) Use an indirect approach
Business
A linear programming model solution with no integer restrictions is called a(n) ________ solution
A) optimal B) feasible C) relaxed D) all of the above
Business