Innovations are successful only if customers want them. Explain this statement with an example
What will be an ideal response?
Innovation is change that customers reward with their purchasing power. The text cites a good example of this with the Nokia cell phone. Nokia introduced a phone with many high-tech features, but, after interviewing customers, found that these features were confusing and difficult to use. When Nokia took customer advice and added some lower-tech, but highly desirable, features to its phone offerings, these phones caught on with customers.
You might also like to view...
Boston tested facial recognition technology but decided not to adopt it, indicating that it crossed an ethical line.
Indicate whether the statement is true or false.
Depth interviews suffer from many of the disadvantages of focus groups and often to a greater extent. Which of the following disadvantages is not shared with focus groups?
A) Skilled interviewers capable of conducting depth interviews are expensive and difficult to find. B) The lack of structure makes the results susceptible to the interviewer's influence. C) The data obtained are difficult to analyze and interpret. D) All of the above are shared with focus groups.