Depth interviews suffer from many of the disadvantages of focus groups and often to a greater extent. Which of the following disadvantages is not shared with focus groups?

A) Skilled interviewers capable of conducting depth interviews are expensive and difficult to find.
B) The lack of structure makes the results susceptible to the interviewer's influence.
C) The data obtained are difficult to analyze and interpret.
D) All of the above are shared with focus groups.

D

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Austin Brands Company uses standard costs for its manufacturing division

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When you are comparing the averages on two variables for significant differences, which of the following is true?

A) The scales of measurement should be the same on both questions. B) Since the same respondents answered both questions (variables) you do not have independent samples. C) You have two independent questions and one group. D) all of the above are true E) none of the above are true

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