Martino's shoe store has a written statement displayed on their wall that publicly proclaims their organization's ethical position. This statement is known as a/an:

One way to get a clear picture of how consumers view your brand is to build a ____ of their brand associations.

A. Matrix B. Brand Map C. Diagram D. Comparison

What is the primary difference between a feasibility report and a justification report?

What will be an ideal response?