One way to get a clear picture of how consumers view your brand is to build a ____ of their brand associations.

A. Matrix
B. Brand Map
C. Diagram
D. Comparison

B. Brand Map

Business

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A leader who takes action to maintain ethical standards in the face of questionable moral behaviors by superiors is most likely exhibiting:

A. compelling vision. B. charismatic leadership. C. servant leadership behavior. D. upward ethical leadership.

Business

Which of the following requires a real estate license?

A) An executor selling a decedent's building B) A company that, for an advance fee, matches individuals from different parts of the country who want to exchange properties and assists them in doing so C) An onsite apartment manager who collects rent on behalf of the owner of the apartment complex D) A person employed by a builder to sell the new homes

Business