________ marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships
A) Undifferentiated and differentiated
B) Mass and targeted
C) Direct and digital
D) Internal and external
E) Standardized and customized
C
You might also like to view...
Which of the following is NOT one of the key competencies that managers must have in order to be successful in their planning, organizing, developing, directing, and leading endeavours?
A. Conceptual Skills B. Competitive Skills C. Leadership Skills D. Human Relations Skills E. Technical and Analytical Skills
A ________ is a measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements
stimulus objects. A) semantic differential scale B) Likert scale C) continuous rating scale D) Stapel scale