Marie is in the market to purchase a new car. When a car commercial comes on TV she is more likely to use which route of persuasion to evaluate the message:

Abigail and Mike were part of a team responsible for thinking of a new way to market the company's highest selling product

When they were finished and were more than satisfied with their work, they submitted the new ads to the advertising department. Two weeks later, they found out that the vice president of production disliked it and cancelled the ads. The team was upset and frustrated because: A. They knew the ads were not good when they submitted them. B. The team had trusted the ad department to keep the ads away from management. C. Upper management undermined their expectations of responsibility and empowerment. D. The team consisted of good friends.

Social scientists refer to patterns of communication that hold true across groups of people, over time, and in different contexts as ______.

A. determinism B. generalizations C. hypotheses D. random samples