Abigail and Mike were part of a team responsible for thinking of a new way to market the company's highest selling product
When they were finished and were more than satisfied
with their work, they submitted the new ads to the advertising department. Two weeks later,
they found out that the vice president of production disliked it and cancelled the ads. The
team was upset and frustrated because:
A. They knew the ads were not good when they submitted them.
B. The team had trusted the ad department to keep the ads away from management.
C. Upper management undermined their expectations of responsibility and
empowerment.
D. The team consisted of good friends.
C
Communication & Mass Media