The bank that has a direct lending operation under which it lends dollars to foreign borrowers for use in purchasing U.S. exports is called the:

The product manager of Opa Energy Drinks visited the buying centre of Farkle Grocers, a medium-sized chain of grocery stores across western Canada, and performed a number of persuasive product presentations. What is the product manager following?

a. a pull strategy b. a push-pull strategy c. a push strategy d. a demand strategy

A ____________ is composed of a group of buyers who share common characteristics, needs, purchasing behavior, or consumption patterns

a. target class b. class c. focal segment d. market segment e. target segment