The product manager of Opa Energy Drinks visited the buying centre of Farkle Grocers, a medium-sized chain of grocery stores across western Canada, and performed a number of persuasive product presentations. What is the product manager following?

a. a pull strategy
b. a push-pull strategy
c. a push strategy
d. a demand strategy

Ans: c. a push strategy

Business

You might also like to view...

Which method(s) may be used to record a loss due to a price decline in the value of inventory?

a. Cost-of-goods-sold. b. Sales method. c. Loss method d. Both a and c

Business

Goal-setting theory proposes that difficult and specific goals lead to ________ than do easy or vague goals

A) more extrinsic motivation B) more absenteeism and turnover C) higher motivation and performance D) higher stress and conflict on the job

Business