What is crisis management?

A) helping a client or organization through an emergency
B) covering up the mess a predecessor has made
C) protecting the corporate hierarchy from intensive press scrutiny
D) masking the absence of a strategic plan

Answer: A

Communication & Mass Media

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Explain why assimilation effects can reduce persuasion.

What will be an ideal response?

Communication & Mass Media

Some of the most popular platforms, such as Facebook, Instagram, and Twitter, offer easy avenues for which of the following strategies recommended by Ragan’s Health Care Communication News?

a. consistent communications b. careful segmentation c. employee advocacy d. storytelling

Communication & Mass Media