Explain the three chronological divisions of credibility
What will be an ideal response?
(a) Initial credibility refers to your image prior to speaking. The more the audience knows about
you, the firmer the image.
(b) Derived credibility is the image the audience develops of you as you speak. As you speak,
the audience begins to evaluate you. If you say something offensive, you will lose
credibility; if you say something that speaks to their values, then your image will be
enhanced. Your nonverbals can also influence your credibility during this stage.
(c) Terminal credibility is the image the audience has of you after your speech. The audience
may feel very positive and energized after your speech. This may carry on to your next
speech, or it may fade away between speeches. Therefore, even this credibility is subject to
change.
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Answer the following statement true (T) or false (F)