Public relations goals ________
A) describe what we hope our plans will achieve
B) usually start with infinitives to denote action
C) are generalized statements
D) All of the above.
E) None of the above.
Answer: D
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Spartan Motors'new SUV was a big hit on the market, and reviewers associated this successful marketing to a feature story that came out during the launch of the new car
This feature demonstrated various strategies and tactics of the car that let customers improve gas mileage and save fuelin ways not offered by any other SUV. What concept was illustrated in this scenario? a. Service journalism b. Branded content c. Content marketing d. Brand storytelling
When it comes to managing her team, Ariadne is a strict disciplinarian. She forbids the members of her team to take coffee breaks or celebrate birthdays whenever they miss a deadline. Ariadne tells the team to use any spare time they have to review the minutes of their latest team meeting or come up with new ideas for their project and discuss it with their teammates. Which type of team role does Ariadne enforce on her team?
a. Task
b. Social
c. Individual
d. Relational