Spartan Motors'new SUV was a big hit on the market, and reviewers associated this successful marketing to a feature story that came out during the launch of the new car
This feature demonstrated various strategies and tactics of the car that let customers improve gas mileage and save fuelin ways not offered by any other SUV. What concept was illustrated in this scenario?
a. Service journalism
b. Branded content
c. Content marketing
d. Brand storytelling
A
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The communication dimension that focuses on the verbal message is called the
. A. relational dimension B. report talk dimension C. rapport talk dimension D. content dimension
Which is NOT a way news media content panders to middle- and upper-class readers and viewers
A. the inclusion of stock market reports B. lack of labor reports C. the addressing of people as consumers and never as workers D. the availability of the news media content being open to everyone