In terms of using cookies on computers to gather information, marketers must balance the need for information with the concern for costs and legal action

Business metrics that describe the performance of critical business activities are known as:

a. Key performance indicators b. Residual risk assessments c. Business continuity plans d. Business intelligence analysese. Decision trees

Which of the following is NOT a basic concept of total quality management?

A) continuous process improvement B) competitive supplier bidding C) performance measures D) customer focus E) involvement of the total workforce