Which of the following is NOT a basic concept of total quality management?
A) continuous process improvement
B) competitive supplier bidding
C) performance measures
D) customer focus
E) involvement of the total workforce
B
Business
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A major advantage of a ________ strategy is that the company does not tie its reputation to the product
A) blanket family name B) licensing C) separate family brand name D) category extension E) brand revitalization
Business
In ________, also known as across-countries analysis, the data can be aggregated for each country and these aggregate statistics analyzed
A) Cross-cultural analysis B) Individual-level analysis C) Pancultural analysis D) Intracultural analysis
Business