Why should mission statements be market oriented instead of product or technology oriented?
What will be an ideal response?
Mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever.
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Leo's manager has asked him and his teammates to demonstrate caring towards customers. They are instructed to learn customers' names, and use names while interacting with them
Repeat customers should get special attention, and the team members should remember their preferences and habits. The manager is asking the team to be ________. A) assuring B) candid C) empathetic D) reliable E) responsive
Which model of decision making argues that behavioral processes limit a manager's ability to always be logical and rational?
A) need-based B) process-based C) normative D) descriptive