The advantages of ____, a market-entry strategy, are most apparent when capital is scarce, import restrictions forbid other means of entry, a country is sensitive to foreign ownership, or patents and trademarks must be protected against cancellation for nonuse.

Congratulations! You have been hired by Bay Ridge Boats as a management consultant. The owners of Bay Ridge Boats are in their late 70's and planning to retire soon. They want to be sure they set their managers up for success so they have asked you to conduct a series of management workshops. The first workshop topic is to teach the managers about the five overarching sources of change

•Prepare an outline of the five overarching sources of change. •Discuss how these factors are reshaping the practice of management. •Include in your essay suggestions for how this manufacturing firm that specializes in building powerboats can leverage these changes for competitive advantage.

Observers of the supermarket industry see no letup in the use of checkout-counter-based target marketing. Sav-More supermarkets have installed an electronic marketing system in their stores. The system allows the stores to do more direct mail promotions by combining the current Sav-More's check cashing cards with the new Sav-More's Bonus Club frequent-shopper cards. The new system uses bar-code

scanners and magnetic cards issued to shoppers to track all purchases. As with most customer databases, demographic information is gathered for subsequent offers to frequent-shopper club members, and psychographic information is tracked whenever customers use the magnetic strip cards to make purchases. Generally, marketing to these consumers achieves better results than free- standing insert (FSI) coupons. The creation of a large computerized file of customers' demographic and psychographic characteristics through the new Sav-More system is called: a. survey research b. situation analysis c. database marketing d. observation research e. secondary data