According to the book Content Rules, recycled content on shared media represents which description below?

a. Recycled content is the same across channels.
b. Recycled content is adapted to different channels.
c. Recycled content is edited by different editors on different channels.
d. Recycled content is normally deleted after a very short period of time.

b. Recycled content is adapted to different channels.

Communication & Mass Media

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Many cable systems are creating regional news channels. One reason for their success is:

a. They provide detailed coverage of local stories. b. They cover both national and international stories. c. They can charge more for advertising spots than local broadcast stations. d. They are allowed to use non-union labor.

Communication & Mass Media

Manager McCarthy has led several teams. In one, members were self-starters and ready to take full responsibility for themselves, so McCarthy provided them with what they needed and then left them alone. In another, members needed a lot of supervision and instruction, so McCarthy provided very directive leadership. McCarthy apparently believes in:

A. Transactional leadership B. Tough leadership C. Life-cycle leadership D. All of the above E. None of the above

Communication & Mass Media