Along which of the following parameters should marketers evaluate communication options when building brand equity?

Market broadening and market diversification are likely tactics employed in ________ defense strategies

A) position B) flank C) preemptive D) counteroffensive E) mobile

________ are rules or orders carrying the force of law that are issued by an official government agency

A) Ethics B) Regulations C) Customs D) Tariffs E) Boycotts