________ are rules or orders carrying the force of law that are issued by an official government agency

A comparative scaling technique in which a respondent is presented with two objects at a time and asked to select one object in the pair according to some criterion is called ________

A) rank order scaling B) paired comparison scaling C) constant sum scaling D) semantic differential scaling E) semantic meaning scaling

A(n) ________ is the set of attributes-positive or negative-that people associate with a company

A) emblem B) logo C) symbol D) brand E) trade name