Audience quality, audience engagement, and editorial quality are most likely to be considered when a media planner ________
A) decides on media timing
B) selects an execution style
C) selects a media vehicle
D) evaluates return on investment
E) measures the communication effects of an advertisement
C
Business
You might also like to view...
Which of the following is true of product lines?
a. They help distinguish each version of a product from the others offered by a company. b. They provide economies of scale in advertising. c. They mandate a separate marketing strategy for each line. d. They involve greater transportation and warehousing costs than product items.
Business
In the context of the business buying decision process, what is a buying center? Explain why it presents a major marketing challenge
What will be an ideal response?
Business