Supply chain decisions are not generally strategic in nature, because purchasing is not a large expense for most firms

Kotler's 4 Cs translate the traditional 4 Ps from the ________ perspective into the ________ perspective

A) seller's; buyer's B) buyer's; seller's C) producer's; channel member's D) channel member's; producer's E) customer's; channel member's

Factors that can be used to evaluate scorecards include each of the following except

A) resources. B) results. C) value. D) schedule.