Primary, secondary, and fringe trading areas for an existing store can be described on the basis of _____
a. trading-area overlap with existing stores
b. the average dollar purchases at a store by people from given geographic locales
c. customer attitudes
d. the frequency of large orders
b
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Average collectors of an artist's miniatures will buy four new miniatures each year. The collectibles are available at a number of retail locations and from several catalog retailers To ensure she gets a greater ________, the owner of The Door Gift Shop sends her customers who are collectors a postcard every time the store adds a new one to her store's inventory.
A) share of communication B) segment profile C) customer allocation D) share of customer E) brand perception
A(n) ________ is a limit on the amount of product that can be imported into a country
A) tariff B) exchange control C) quota D) barter E) franchise