Answer the following statement(s) true (T) or false (F)
1. Each of the mass media industries has its own unique history.
2. Each of the mass media industries began as a technological innovation.
3. Marketing innovations are developed in the second stage in the life cycle of a medium, after a technological innovation has been accepted by the public.
4. At its peak stage, a medium commands the most attention from the public.
5. During the decline stage, one medium loses audience acceptance because another medium provides the messages needed by the audience in a better way.
1.true
2.true
3.false
4.true
5.true
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Terrell is in basic training in the U.S. Army. His drill sergeant often violates Terrell's space by yelling directly into his face at a three-inch distance. Terrell doesn't like it, but he tolerates the behavior because his sergeant has
a. positive violation valence. b. negative violation valence. c. negative reward valence. d. positive reward valence.
Correct language use is generally more important on formal speaking occasions than with everyday conversations
Indicate whether the statement is true or false