What is the consumer market?
What will be an ideal response?
Answer: The consumer market consists of all those individuals or households that want goods or services for their personal use.
Explanation: Consumer goods and services fall into the four general classes of convenience, shopping, specialty, and unsought.
You might also like to view...
Which of the following statements about the differences between individual and group life insurance is CORRECT?
A) Employees or members are individual policy owners. B) Each person within a group chooses the amount of insurance they want or need. C) Individuals pay less than employees or members pay for group insurance. D) The cost of group life insurance is generally lower than individual insurance."
An important issue affecting strategic management in today's world is
A) globalization. B) corporate governance. C) e-business. D) All of the answer choices are correct. E) None of the answer choices is correct.