An important issue affecting strategic management in today's world is
A) globalization.
B) corporate governance.
C) e-business.
D) All of the answer choices are correct.
E) None of the answer choices is correct.
D
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Prahalad and Hammond have identified several assumptions and misconceptions about the "bottom of the pyramid" (BOP) that need to be corrected. All of the following mistaken assumptions are correct except:
A) The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods. B) The goods sold in developing markets are so expensive that there is no room for a new market entrant to make a profit. C) The poor have no money. D) People in BOP markets cannot use advanced technology. E) Global companies that target BOP markets will be criticized for exploiting the poor.
Customer involvement reflects the ways in which customers become part of the process and the extent of their participation
Indicate whether the statement is true or false