Dollar General profitably appeals to families with more modest means. The retailer's approach is most likely referred to as ________
A) mass distribution
B) cost leadership
C) consumer-generated marketing
D) target marketing
E) undifferentiated marketing
D
Business
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The ________ approach to consumer research asks customers to attach a monetary value to alternative levels of a given attribute. The value of a given configuration is determined by adding the average values of each of the given attributes
A) benchmarking B) compositional C) importance rating D) focus-group E) conjoint analysis
Business
A lockbox system is used to reduce collection float by shortening all three basic float components (i.e., mail, processing, and clearing)
Indicate whether the statement is true or false
Business