The ________ approach to consumer research asks customers to attach a monetary value to alternative levels of a given attribute. The value of a given configuration is determined by adding the average values of each of the given attributes

A) benchmarking
B) compositional
C) importance rating
D) focus-group
E) conjoint analysis

B

Business

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Managers usually face novel and unstructured problems, leaving them uncertain about how to proceed.

a. true b. false

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The use of legitimate methods to reduce one's taxes is tax ____________.

A) evasion B) avoidance C) exemptions D) deferred techniques E) reductions

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