Comparing a company's current income statement to those of prior accounting periods rarely reveals valuable information about key trends

In the ________ stage of the new product development process, products undergo rigorous tests to make sure that they perform safely and effectively, or that consumers will find value in them

A) product design B) idea generation C) concept development and testing D) product development E) product activation

When starting their business, John and Barb would most likely have benefitted from understanding ________

A) social media B) buzz marketing C) public relations campaigns D) network television advertising E) integrated marketing communications