When starting their business, John and Barb would most likely have benefitted from understanding ________
A) social media
B) buzz marketing
C) public relations campaigns
D) network television advertising
E) integrated marketing communications
E
Business
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The costs of organizing a corporation include legal fees, fees paid to the state of incorporation, fees paid to promoters, and the costs of meetings for organizing the promoters. These costs are said to benefit the corporation for the entity's entire life. These costs should be
a. capitalized and never amortized. b. capitalized and amortized over 40 years. c. capitalized and amortized over 5 years. d. expensed as incurred.
Business
A sunk cost is a cash flow that could be realized from the best alternative use of an owned asset
Indicate whether the statement is true or false
Business