A group of components that interact to achieve some purpose is referred to as a(n) ________

The basic concept behind strategic planning is to help ensure that managers have a sound understanding of the business, the strategy, the assumptions behind the strategy, the external business environment pressures, and the company's strengths and weaknesses.

a. true b. false

Your boss has just told you to work on getting trademark protection for a new brand of backpack the firm has developed. The product is to be called the Thermos Pak and has a unique logo. Why do you tell your boss that this protection will be difficult?

a. The shape of your new and unusual product cannot be legally protected. b. Thermos is a generic product name. c. You also use abbreviated versions of your brand name such as Tee Pee and T.P. d. You will need a catchy phrase to promote the new brand.