Wage differentials are
a. illegal in all cases.
b. no longer in use in industry because of their adverse effect on employee morale.
c. inflationary.
d. most commonly used to pay for the sacrifices of working undesirable shifts.
D
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At Procter & Gamble, one of the problems they were facing was that 80-plus country teams were all acting independently. Pampers Europe was not collaborating with Pampers North America. This example illustrates the differences due to their:
A) geocentric orientation. B) regiocentric orientation. C) polycentric orientation. D) ethnocentric orientation. E) poor globalization orientation.
A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
A) purchasing approaches B) situational factors C) operating variables D) personal characteristics E) demographic variables