A marketer is interested in segmenting a business market based on urgency of delivery and the size of the order. Which of the following major segmentation variables would the marketer most likely use to assist with the task?
A) purchasing approaches
B) situational factors
C) operating variables
D) personal characteristics
E) demographic variables
B
Business
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Americans with Disabilities Act protects individuals who are _____.
A. obese B. severely disfigured C. subject to substance abuse D. left-handed E. suffering from vision problems like myopia
Business
Today women comprise what percentage of the U. S. military?
a. 11.5% b. 2% c. 16% d. 22%
Business