When the consumer group heard that the FDA would likely approve genetically

modified salmon, they warned that the fish would not be as nature intended, referring to
them as "Frankenfood".

Their characterization of the genetically modified fish constitutes
a/an _____.
A) technical definition
B) persuasive definition
C) informative definition
D) straightforward definition

B

Communication & Mass Media

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One possible explanation for why more specific recommendations in a persuasive message are more persuasive than less specific recommendations is:

a. message receivers engage in less elaboration when there is more detail b. less specific recommendations might not be as well understood by the message receivers c. specific recommendations increase perceptions of the speaker’s expertise d. specific messages lead to higher perceptions of self-efficacy

Communication & Mass Media

Two months following the budget reduction discussions, Westside Community ______ with district parents.

A. held town hall meetings B. conducted interviews C. conducted a focus group D. conducted a survey

Communication & Mass Media