One possible explanation for why more specific recommendations in a persuasive message are more persuasive than less specific recommendations is:
a. message receivers engage in less elaboration when there is more detail
b. less specific recommendations might not be as well understood by the message receivers
c. specific recommendations increase perceptions of the speaker’s expertise
d. specific messages lead to higher perceptions of self-efficacy
d. specific messages lead to higher perceptions of self-efficacy
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Which of the following is not a technique for involving the audience in your presentation?
a. ask questions b. encourage interaction c. tell an entertaining story d. do an exercise e. ask for volunteers
The model of sales as motivation perspective relies on the fact that one is able to find and train highly motivated and self-managed salespeople
Indicate whether the statement is true or false.