Businesses can have both positive and negative effects on society

According to the _____ market school of thought, companies can improve the foreign exchange market's estimate of future exchange rates by investing in forecasting services.

Fill in the blank(s) with the appropriate word(s).

Marketers who use ________ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals

A) demographic segmentation B) geographic segmentation C) benefit segmentation D) psychographic segmentation E) occasion segmentation