Marketers who use ________ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals

Activity-based costing is determined by charging products for only the services (activities) they used during production

Indicate whether the statement is true or false

The steps for the deductive sequence approach for a good-news message are

a. begin with the details, state the main idea, and end on a friendly thought. b. begin with the main idea, provide details and explanation, and end on a future-oriented closing thought. c. start with a friendly thought, provide details, and end with the main idea. d. none of the above