Which of the following statements about instrumentality perceptions is true?
A. A salesperson who thinks that more sales will result in a promotion when actually the organization wants him to do more follow-up service can have an inaccurate perception of instrumentality
B. One variable that has a notable impact on the magnitude of a salesperson's instrumentality is the firm's compensation plan
C. Sales managers need to compare sales force members' instrumentality perceptions with stated company policies
D. A sales manager can improve the accuracy of a salesperson's instrumentality perception through closer supervision
E. All of the above statements about instrumentality perceptions are true
Ans: E. All of the above statements about instrumentality perceptions are true
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The random group is a preexperimental design in which a group of test units is measured before and after exposure to the treatment
Indicate whether the statement is true or false
Which statement is true about the full-profile approach to constructing conjoint analysis stimuli?
A) It is possible to reduce the number of paired comparisons by using cyclical designs. B) The number of stimulus profiles can be greatly reduced by means of fractional factorial designs. C) The advantage of pair-wise is that it is easier for the respondents to provide judgments on the paired comparisons. D) The disadvantage of pair-wise is that it requires more evaluations than the full-profile approach.