Which statement is true about the full-profile approach to constructing conjoint analysis stimuli?
A) It is possible to reduce the number of paired comparisons by using cyclical designs.
B) The number of stimulus profiles can be greatly reduced by means of fractional factorial designs.
C) The advantage of pair-wise is that it is easier for the respondents to provide judgments on the paired comparisons.
D) The disadvantage of pair-wise is that it requires more evaluations than the full-profile approach.
B
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