What is the benefit of setting goals when formulating MPR plans?

A) generating expert content
B) creating thought leaders
C) pitching to connectors
D) evaluating performance
E) increasing brand mention

D

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Unlike other mass communication techniques, public relations cost nothing to achieve desired goals.

a. true b. false

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What is the purpose of the PRSA Member Statement of Professional Values?

What will be an ideal response?

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